Marketing
RENTAL PROPERTY MARKETING
No matter how well we perform our tenant screening, property management, and rent collection duties, they never come into play until and unless we produce a tenant for our homeowners’ properties. Our marketing plans have been tested over time and haven proven to be very effective in funneling tenants into our screening process. When we meet to discuss your home and the features that differentiate it in the marketplace, we’ll develop a custom marketing plan for your home comprised of the appropriate media in our extensive marketing media package.
Fast and Reliable Property Management Website
The Fast and Reliable Property Management website is one place in which your property will be presented in great detail. While we’ll talk here about other media where we’ll market your home, they’ll all relate back to this website, and many viewers of those other advertisements will arrive at our website for detail.
-Numerous high quality exterior and interior photos.
-Professionally crafted text descriptions that we know from experience will attract tenant interest.
-Easy online and offline contact information to get the prospect to contact us.
-An online map with directions, as many prospective tenants like to drive by properties and view neighborhoods prior to getting more information or renting.
While you’ll see that we’re doing a lot more marketing in other media, there is no other place where this much detail can be presented in high resolution to attract tenant interest.
Internet Syndication
One of the greatest strengths of the Internet for marketing is the ability to “syndicate” material across numerous sites. We’ve created syndication relationships with numerous online locations where renters go to locate their next home. When we meet to develop your marketing plan, we’ll show you where we’ll be syndicating your home’s information.
Social Media
If you aren’t a Facebook user, you certainly know others who are. More than 800 million people are Facebook users. The CC Realty Group’s Facebook page is another place where we market your home to prospective tenants. However, it’s more than just putting it out there to see. Our Facebook page is also where our tenant clients go to have conversations, and even to refer us to other renters. We use Facebook, Twitter and Instagram to provide exposure for your property.
Print Media
While the Web has become a major marketing resource for rental properties, Fast and Reliable Property Management will also market your home in print media that we still find to be effective in attracting tenants. When we meet to discuss a marketing plan for your home, we’ll discuss newspaper and other print media marketing.
Rental property marketing is a niche with very precise requirements for success. We know which media work for each of our rental property markets, and we’ll discuss them with you in detail when we take your property to market.
